Probably the fastest way a new author can start brand building is by participating in an Anthology anchored by a well-known author.
Brand Building – Learn How a Well-branded Author can Influence on Book’s Sale and Create a Loyal Readership
iSpirit Media team make our priority to provide our writers and authors with a reliable platform that can genuinely support them.
There are many factors to be considered that are essential when crafting a bestselling book. We are always stressing the importance of Author marketing because the author is one of the decisive factors when buying a book. That is if the name on the cover can help the book sell. It is true that if the author is well-known to everyone who will find his books easily either in bookstores or in any of the other digital platforms out there.
Of course, several factors make your book sell or not, which include the quality and appeal of the cover, the marketing strategy, a good synopsis.
All of them are important, but your name and your author’s Brand tell a lot more than they do to a reader who already knows your work from elsewhere.
We see many writers who still don’t understand the importance of promoting themselves, thinking that they should just let the book speak for itself. Well, I have news for you, books don’t sell themselves!
So today, I have separated some reasons for you to start investing in your Brand. Shall we go to them?
Every Writer Is Their Own Brand!
In fact, everyone is a brand because everyone has a voice and a story to tell. Everything you do, the way you behave, it leaves impressions on the minds of people and your readers. Your Brand of the writer is especially important, as it will help you sell more books, win more readers.
We buy books from people we know, like, and trust.
Think about it, even if you go to buy an appliance, you will find a reliable store. With cell phones, the same thing, in general, people always look for the same brands. Because?
The answer is Trust, of course.
To build a brand as an author is necessary to build a relationship between Trust and reliability with your audience and potential readers.
Building your Author’s Brand is exactly that building a trusting relationship with your audiences. If you have a well-defined brand and know how to position yourself, your readers will know what to expect from you, your articles, OpEds, manuscripts, and your books.
The way you present yourself publicly inside the Cyberworld Matters! Your positioning on the internet, including things unrelated to your literary career, has an impact on how readers see you.
So, think about how you position yourself in general, especially in this so uncharacteristic year. We have many things happening on the political scene, and it is an election year, to top it off. Keep this in mind before getting into a political fight on the internet.
If your manuscripts and articles address these issues, it may be interesting, even strategic, to enter this type of conversation. However, if your audience is diverse in terms of the political spectrum, and your articles and general writings talk about issues other than politics, it might be better to save your opinions to friends and family. Do not post them on the internet.
Who Is Not Seen, Is Not Read?
There are many books, many authors, and many options, that’s why we defend whenever you have a frequency of posting and interaction on social networks. For those who are just starting their careers, this is essential. After all, the person needs to see you, find out about your existence a few times before starting to build a relationship of trust, and buy your book.
A hiding author seems to have nothing to say.
We also buy books to understand someone’s view of something. Even though your book is fictional, people buy to read your world, your head. If you hide your book, you’re ashamed of it, well, then why anyone should buy it?
Purchase Is Not Proof of Reading
This happens a lot when you are in Kindle Unlimited. People even download books, but turning the pages is a hard sell. Of course, it also happens a lot with physical books, but at KDP, we can measure it, which is really cool, but a little scary.
You know now why investing in your author brand is so important to have a successful literary career. The sixty million dollars question will be: Are you ready to start creating and managing your author brand?
We sincerely hope so. Building your Brand will be your differential in the literary market, which is so competitive and filled with noise. A well-worked Branding can gain your audience and make you stand out in the crowd. There is not a one size fits all answer. Branding is a process.
When you feel you are really ready to invest in your writing career, as a serious author, and wish to work carefully on your Brand and your professional profile, we will invite you to learn more with our course “Digital Marketing Strategies for New Authors” (Will be Available soon)
With it, you will learn how to create your Brand, from what you already write; define career goals; identify your audiences, and understand how to better communicate with them. Besides, you will access step by step tools that we use in our day-to-day to manage the accounts and brands of the authors we work with. The idea is to further enrich the experience of writing and authoring.
You should also read Building Your Brand with Your Readership